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About Clutch Automation




Clutch Automation Private Limited was incorporated in Sri Lanka in 2006. At the time,  the broadcast and content creation industries were undergoing a significant metamorphosis. Content acquisition and post-production workflows were transitioning from analog to digital, AV and IT workflows were beginning to merge in the industry, tapes were beginning to be phased out for file-based workflows and High Definition production was slowly being adopted across the region. The founders of Clutch observed a substantial lack in the availability of  products, services, consultancy and education in this dynamically transitioning industry. Clutch was founded to fill this very gap.


A decade later Clutch has grown from strength-to-strength. Clutch today, operates as a leading broadcast system integrator in the country. In addition, Clutch is also the distributor or authorized reseller for multiple global broadcast and IT brands. Clutch also provides media education to multiple governmental and private organizations.

2006-2016  A Decade of Dedication, Innovation & Progress

October 2006

Clutch Automation Private Limited is incorporated in Sri Lanka as a private limited liability company registered as a broadcast system integrator. This made Clutch Automation the first legal entity to operate as a Broadcast SI in Sri Lanka.

February 2007

Clutch Extreme Pro NLE becomes the first integrated product under the Clutch brand. Sri Lanka's premiere broadcaster Independent Television Network Limited purchases the first Clutch Extreme Pro system.

June 2008

Clutch Automation becomes the exclusive Sri Lanka partner for MasterPlay GmbH of Switzerland.

December 2008

Clutch PlayOut is unveiled under the Clutch brand. Independent Television Network purchases the first PlayOut server and deploys it in their newsroom for news play-out. This made Clutch PlayOut the first play-out server deployed in the country for nationwide terrestrial broadcast.

March 2009

The University of Peradeniya becomes the first of many educational bodies to deploy Clutch Automation's solutions. This in turn kick starts Clutch Automation venture into the provision of media-centric education.

December 2009

Clutch RAPID NLE replaces the Clutch Extreme Pro NLE. RAPID is capable of multiple tracks of HD post-production in real-time. Today Clutch RAPID is one of the leading non-linear editing systems in the country. ITN alone uses more than 30 systems.

October 2010

Clutch takes part in Infotel-2010, the largest technology exhibition  in Sri Lanka. Clutch wins the 'Best Stall Overall' award, then goes on to win the coveted 'Most Tech-Innovative Stall' award presented by the Federation of Information Technology Industry Sri Lanka.

February 2011

Clutch inaugurates its media training center in Colombo and starts conducting regular classes and workshops. 'Video editing' is the first subject to be introduced. In-depth training is provided and successful students are certified by Clutch. Over the years, Clutch certified editors have become sought-after employees in the industry.

March 2011

Clutch Automation partners with Thevana Esa Photography and Media Association of Sri Lanka in order to provide media-centric education in the Chilaw and Negombo regions. The success of this partnership inspires Clutch to form additional alliances with multiple societies and organizations from all around the country for the dissemination of education.

July 2011

Arista Networks, Inc of USA appoints Clutch Automation as an authorized reseller for their software-driven cloud networking products in Sri Lanka.

November 2011

Clutch Automation becomes a Sri Lanka reseller for Atomos products of Australia.

December 2011

Clutch begins actively pursuing government ministries of Sri Lanka to utilize its products and services. The Ministry of Traditional Industries and Small Enterprise Development of Sri Lanka becomes the first ministerial customer of Clutch Automation.

January 2012

Clutch Automation becomes the System Integration Partner for Volicon of USA. Volicon is the global leader in the provision of professional broadcast logging solutions.

February 2012

Clutch demonstrates the technological future of TV broadcast to more than half a million people at Deyata Kirula 2012 National Development Exhibition held in Anuradhapura district by Invitation of the government TV station ITN. This was a rare occasion where a private company was invited to participate in a government exhibition.

February 2012

Sri Lanka Air Force adopts Clutch Automations products and services. The organization purchases their first Clutch RAPID NLE and obtains Clutch Automation's in-depth educational services to train multiple military officers in digital content creation.

March 2012

Sri Lanka Army adopts Clutch's offerings and also gears up with Clutch education. Within a few months the Army is able to save significant costs by producing their own content that was originally being out-sourced.

March 2012

Grass Valley, a leading manufacturer of broadcast and video post-production products, appoints Clutch Automation as its Sri Lanka distributor for professional and desktop products.

April 2012

Clutch NEXUS NLE is unveiled for real-time editing and finishing of 4K/2K cinematic content and high-end television commercials. Selacine, the only state owned advertising agency purchases the first Clutch NEXUS system.

May 2012

Clutch becomes the distributor for QNAP Systems, Inc. in Sri Lanka. and commences the promotion and sales of NAS and NVR products in the Island.

July 2012

Independent Television Network Limited deploys 216TB of Clutch Automations shared central storage servers for the storage of TV news and programing content. At the time, this becomes the largest deployment of central storage by a TV station in Sri Lanka.

August 2012

Clutch Automation becomes an authorized reseller in Sri Lanka for Leadtek graphics processing products.

August 2012

Clutch Automation becomes the System Integration Partner for SI Media of Italy. SI media is a European leader in the design, development and deployment of broadcast management systems.

April 2013

Clutch Automation introduces automated data replication and recovery based on its cost effective disaster recovery solutions for protecting data against loss. Dilmah, the world's third largest tea brand becomes the first adopter of Clutch Automation's disaster recovery solutions.

May 2013

Qsan Technology, Inc. of Taiwan appoints Clutch Automation as their reseller and systems integration partner for Sri Lanka for their storage systems.

May 2013

LYNXTechnik AG of Germany appoints Clutch Automation as their Sri Lanka reseller.

July 2013

Clutch realizes the growing importance of managed data storage, and adds the subject to its education and training division. University of Sri Jayewardenepura becomes the first university to enlist Clutch Automation's data storage and management training.

July 2013

Sri Lanka Police Department adopts Clutch Automations products and solutions and deploys them in their content creation, archives and criminal records divisions.

August 2013

Clutch Automation extends its training on managed data storage and disaster recovery to the IT sector in Sri Lanka. The Computer Society of Sri Lanka invites Clutch Automation to conduct an in-depth knowledge sharing workshop for its members.

January 2014

AJA Video Systems, Inc. of USA appoints Clutch Automation as its sole distributor for Sri Lanka. In addition to marketing and distributing AJA products in the country, Clutch begins to incorporate AJA products into its integrated solutions.

February 2014

Clutch begins disseminating its education in all three languages spoken in Sri Lanka. First of Clutch Automation's Tamil language workshops is conducted in Jaffna - a city recovering from over two decades of war.

March 2014

SONY Asia Pacific Invites Clutch Automation to conduct its major workshop in Colombo. Clutch comprehensively introduces Sony's new product range and their benefits to the attendees.

April 2014

SONY appoints Clutch as its partner in Sri Lanka for the SONY Professional & Broadcast division. Clutch begins active promotion of SONY products in Sri Lanka and adds videography to its education and training division.

June 2014

Clutch Automation becomes an authorized reseller in Sri Lanka for Steadicam.

June 2014

Clutch Automation commences the sales and marketing of Photoflex's professional range of lighting, reflectors and screens in Sri Lanka.

June 2014

Clutch Automation commences the sales and marketing of Manfrotto's professional range of tripods and support systems in Sri Lanka.

July 2014

Clutch Automation becomes an authorized reseller in Sri Lanka for Datavideo Corporation of USA.

July 2014

Sri Lanka Navy organizes a seminar on the latest techniques and technology in photography and video production, and invites Clutch to conduct this seminar.

August 2014

Evertz Microsystems, Ltd. of Canada; one of the worlds leading manufacturer of broadcast infrastructure equipment appoints Clutch Automation as their country partner for Sri Lanka.

September 2014

Clutch Automation becomes an authorized reseller in Sri Lanka for Harmonic, Inc. of USA.

October 2014

The Media Resources and Training Center of University of Jafna purchases SONY professional products from Clutch. Clutch provides in-depth operational training to the students and teachers of the MRTC.

November 2014

National Association of Photographers, Sri Lanka invites Clutch Automation to become its training partner and conducts a series of regular workshops and seminars in multiple cities.

December 2014

Super Micro Computer, Inc., one of the largest Server, Workstation and Storage manufacturer in the world appoints Clutch Automation as their exclusive distributor for Sri Lanka and Maldives.

June 2015

Clutch becomes an authorized reseller for IHSE GmbH of Germany. IHSE is a leading developer and manufacturer of advanced KVM devices.

June 2015

Clutch Automation commences the sales and marketing of Schtler's professional bags and cases in Sri Lanka.

June 2015

Clutch Automation becomes Vitec Video Innovations' country partner for Sri Lanka.

June 2015

Clutch Automation becomes a reseller for Vinten tripods and stabilization systems in Sr Lanka.

June 2015

Clutch Automation commences the sales and marketing of Litepanels' professional lighting products in Sri Lanka.

June 2015

Clutch Automation commences the sales and marketing of Autoscript's professional teleprompter products in Sri Lanka.

August 2015

Clutch automation's Education & Training division completes the certification of its 300th video editor.

September 2015

The Association of Accounting Technicians of Sri Lanka invites Clutch Automation to conduct a workshop on data storage, data security and data protection to its members.

September 2015

Clutch Automation commences the sales and marketing of Magnus Tripods in Sri Lanka.

September 2015

Clutch becomes an authorized reseller for Eartek of USA. Eartek is a leading manufacturer of intercom solutions for the professional video production market.

December 2015

Clutch Automation commences the sales and marketing of Lilliput's  professional monitors in Sri Lanka.

January 2016

Clutch Automation becomes the authorized reseller for Canare Corporation of Japan. Canare is a leading manufacturer of cables and connectors for the AV, IT and teleco industries.


To be the leading Design-to-Delivery solution provider for the broadcast, content-creation & content-delivery industries in the region.


Operate an ethical and profitable business by providing industry-leading products, reliable services & valuable education to our target industries.


Conduct all aspects of the business with Integrity. Utilize Technology and Innovation to create robust solutions. Be Responsive and Dynamic. Respect & Care for all stakeholders and society as a whole. Empower the masses through Education. Anything is possible through Teamwork .

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